Larry Winans Obituary: Beloved Jackass Brewing Co-Founder Dies Following Cardiac Arrest During Ironman Swim

LEWISBURG, PENNSYLVANIA — The craft brewing community across central Pennsylvania is mourning the heartbreaking loss of Larry Winans, co-founder of Jackass Brewing Company, who died after suffering a cardiac arrest while participating in an Ironman 70.3 triathlon event.

According to a statement shared by those closest to the brewery, the medical emergency occurred during the swim portion of the race. Emergency responders and medical personnel immediately rushed to assist Winans, working tirelessly in an effort to save his life. Despite those efforts, he sadly did not recover.

The news has sent shockwaves through Lewisburg, Williamsport, and the wider Pennsylvania craft beer community, where Winans was known not only as a successful entrepreneur but also as a mentor, friend, and passionate advocate for local business.

For many, Larry Winans represented the spirit of determination and community that helped shape the success of Jackass Brewing Company. What began as a hobby shared between friends eventually grew into one of the region’s most recognizable craft brewing brands.

From Homebrewing Passion to Regional Success

Jackass Brewing Company was founded by Larry Winans and his longtime friend Skip Kratzer after years of experimenting with homebrewed recipes. What started as a shared passion gradually evolved into something much larger as friends, family, and local supporters embraced their creations.

Their dream became reality when the brewery opened its Lewisburg location in early 2020. The timing proved especially challenging, as the opening came just days before widespread COVID-19 shutdowns affected businesses across the country.

Despite the uncertainty surrounding the pandemic, Winans remained committed to building the brewery and supporting his employees, customers, and community. Those who worked alongside him often described him as resilient, optimistic, and determined to overcome obstacles.

His leadership helped guide the business through difficult times, allowing it not only to survive but eventually expand.

A Lasting Impact on the Brewing Community

In 2023, Jackass Brewing Company expanded its footprint with the redevelopment of a historic warehouse property in Williamsport. The project reflected Winans’ vision of creating spaces where people could gather, connect, and celebrate local culture.

Friends and colleagues say his influence could be seen throughout every aspect of the brewery—from its welcoming atmosphere and creative beers to its strong connection with the communities it served.

Beyond business, Winans was admired for his generosity and his ability to bring people together. Customers frequently became friends, and coworkers often described him as someone who genuinely cared about those around him.

His passion extended beyond brewing. The fact that he was participating in an Ironman 70.3 event at the time of the medical emergency speaks to his active lifestyle, personal discipline, and commitment to pushing himself toward new challenges.

Community Mourns a Sudden Loss

Since news of his passing became public, tributes have poured in from brewery patrons, fellow business owners, athletes, and friends who were touched by his kindness and leadership.

Many have shared memories of Larry as someone who always made time for a conversation, offered encouragement when it was needed, and approached life with enthusiasm and determination. His loss leaves a tremendous void for those who knew him personally and professionally.

As family members, friends, and the Jackass Brewing team navigate this difficult period, many are finding comfort in the legacy he leaves behind—a thriving business, a loyal community, and countless lives positively impacted through his work and friendship.

Remembering Larry Winans

Larry Winans will be remembered as a devoted husband, family man, entrepreneur, athlete, and community leader whose influence extended far beyond the brewing industry. His vision helped create something lasting, and his character left an impression on everyone fortunate enough to know him.

Though his passing came far too soon, his legacy lives on through the brewery he helped build, the friendships he cultivated, and the memories shared by those who loved him.

Funeral and memorial arrangements may be announced by the family at a later date.

May Larry Winans be remembered with gratitude, respect, and affection by all whose lives he touched.

Disclaimer

This obituary is based on publicly available reports and statements released by individuals and organizations connected to Larry Winans and Jackass Brewing Company. Details regarding memorial services, family statements, and additional information may be updated as they become available.